- Providing entrepreneurial business opportunities for young mothers. Young mothers purchase four crates (96 bottles) of soda and receive a Pepsi-branded pushcart (trolley) allowing them to operate a mobile, entrepreneurial business selling Pepsi beverages and other fast-moving items (e.g. chips, peanuts, mobile phone vouchers). Total investment for the young mother: TZS 56,600 or USD 34. Time it takes to recoup the investment: < 10 days (based upon actual sales data from young mothers). Value of the pushcart given to the young mother: TZS 350,000 or USD 212.
- Providing employment opportunities for young mothers. Pepsi sponsors a plethora of local events here in Mwanza. Young mothers are selected for short-term employment to sell Pepsi beverages at highly-trafficked local events, for example, the most recent two-month long Mayor's Cup football competition or the annual Miss Lake Zone event. Average wage earned by each young mother in just four hours: TZS 5,700 or USD 3.45. Average daily income per full day for a Tanzanian: USD 2.19.*
- Providing business equipment to help kickstart entrepreneurial businesses. Young mothers purchase five crates (120 bottles) of soda and receive a Pepsi-branded table, chairs, umbrella and cooler. This equipment, coupled with the soda, helps young mothers establish their own small business, such as a micro-restaurant (Mama Lishe/Mama Ntilie) which are very popular here. Value of the equipment given to the young mother: TZS 100,000 or USD 60.61.
To help promote our partnership with Pepsi and to celebrate the business opportunities afforded these young mothers, we recently had a press event with all of the local Mwanza media outlets at the offices of Pepsi SBC Tanzania. This media event was branded "WE: Women's Empowerment." Joining us for the event was the local district commissioner, the mayor of the city of Mwanza, and the regional commissioner. The entire event was broadcasted as a 30 minute TV special on national news.